April 21st, 2009
Our customers will agree that Stefani Water Filters indeed are good for the environment. Cool water gravity filtration without power, clay water holding chambers handmade by potters in Brazil. Long lasting ceramic filters avoiding the need for replacement for up to 6 months.
To celebrate Earth Day we are extending a 25% discount on Stefani Water Filters for the remainder of April 2009!
April 18th, 2009
My business and professional experience spans management and consulting in the services industry and LifeSpices has exposed me to managing a “product” business for which in some ways I was not really prepared. I ran into all the nightmares of being in the “first year’ of business. These included high breakages, incurring shipping costs for replacements and more unexpected costs for securing the product during shipping! However, by applying some of my experience from the services industry I was able to overcome most of the challenges by maintaining a sharp focus on service delivery and imparting product information.
My marketing strategy for the first 2 years was to go the traditional route of tradeshows, advertising and newsletters. This was important to expose the product and educate the Canadian consumer on the use and benefits. Now that I move into the third year I may use newsletters and other approaches but I am leaving behind the traditional marketing tactics and totally focusing on customer service, “word of mouth” referrals and promote by making charitable donations for fund raising purposes in the not-for-profit organizations…I am always looking for other cost effective ways and would be interested to hear from you.
April 8th, 2009
It’s hard to believe that two years ago on April 9th, I was anxiously standing in a warehouse receiving my first shipment of Stefani Products. It was also a very special day as my daughter, Priya turned sweet sixteen. Today is her eighteenth birthday and being able to involve her in various capacities over the last two years has been simply wonderful. Priya had many unofficially assigned “roles” in which she simply excelled, this included setting up and dismantling the tradeshow booth, communicating product information to potential customers and as well being an excellent sales person.
As a parent, this is perhaps the biggest unexpected reward and gift I take away from being in business with LifeSpices. Those that know me are aware of my absolute disappointment with the Canadian Public School system. If all I had was report cards and comments from her past teachers to indicate her capabilities I am not sure I would have the same view about her future that I now hold… endless possibilities for her future as longs as she applies the same focus, discipline and passion that she has shown with LifeSpices!
Happy Birthday Priya! Your optimistic spirit, compassion and a great sense of humour always helps me through the toughest times with great memories.
To celebrate our 2 year anniversary and Priya’s 18th birthday, we are extending a 25% discount on Stefani Water Filters today. If you see this blog after the between April 9th and 30th, send me an email and I will honour the discount for the month of April 2009.
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