Services to Product business
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My business and professional experience spans management and consulting in the services industry and LifeSpices has exposed me to managing a “product” business for which in some ways I was not really prepared. I ran into all the nightmares of being in the “first year’ of business. These included high breakages, incurring shipping costs for replacements and more unexpected costs for securing the product during shipping! However, by applying some of my experience from the services industry I was able to overcome most of the challenges by maintaining a sharp focus on service delivery and imparting product information.
My marketing strategy for the first 2 years was to go the traditional route of tradeshows, advertising and newsletters. This was important to expose the product and educate the Canadian consumer on the use and benefits. Now that I move into the third year I may use newsletters and other approaches but I am leaving behind the traditional marketing tactics and totally focusing on customer service, “word of mouth” referrals and promote by making charitable donations for fund raising purposes in the not-for-profit organizations…I am always looking for other cost effective ways and would be interested to hear from you.
