May 15th, 2009
I just found out, my ex-boss and mentor at Xerox Global Services Canada, Mel Thompson, is riding across Canada to raise awareness and support for Mental Illness.
We are so inspired by this that I have committed to donate $5.00 for every Stefani Water Filter sold between now and end of August on behalf of LifeSpices.
Check out Mel’s project site here. Cycling enthusiasts don’t forget to check his progress on his blog.
To support his cause directly please go the donate link on his project website.
Our best wishes to, Mel!
April 21st, 2009
Our customers will agree that Stefani Water Filters indeed are good for the environment. Cool water gravity filtration without power, clay water holding chambers handmade by potters in Brazil. Long lasting ceramic filters avoiding the need for replacement for up to 6 months.
To celebrate Earth Day we are extending a 25% discount on Stefani Water Filters for the remainder of April 2009!
April 18th, 2009
My business and professional experience spans management and consulting in the services industry and LifeSpices has exposed me to managing a “product” business for which in some ways I was not really prepared. I ran into all the nightmares of being in the “first year’ of business. These included high breakages, incurring shipping costs for replacements and more unexpected costs for securing the product during shipping! However, by applying some of my experience from the services industry I was able to overcome most of the challenges by maintaining a sharp focus on service delivery and imparting product information.
My marketing strategy for the first 2 years was to go the traditional route of tradeshows, advertising and newsletters. This was important to expose the product and educate the Canadian consumer on the use and benefits. Now that I move into the third year I may use newsletters and other approaches but I am leaving behind the traditional marketing tactics and totally focusing on customer service, “word of mouth” referrals and promote by making charitable donations for fund raising purposes in the not-for-profit organizations…I am always looking for other cost effective ways and would be interested to hear from you.
June 8th, 2008
Congratulations to Way Tang from Waterloo, Ontario!
Way said:
” I think it would be very beneficial from an environmental point that we have a Stefani Water Purifier since we rely solely on bottled water as a primary source of drinking water. By using Stefani Water Purifier it would eliminate the amount of plastic bottles that are sent to the recycle box. As I do not drink water from the kitchen tap I rely on bottled water. By eliminating the use of bottled water and replacing it with Stefani Water Purifier I feel I would contribute to the environment by eliminating the use of bottled water.”
We love Way’s comment provided in our Survey contest because he captures the benefits to the environment very well.
Thank you for participating in our contest, Way!
Enjoy!
May 19th, 2008
Still recovering from the Green Living Show at the end of April where we marked the Stefani products’ first anniversary in the Canadian Marketplace. We recently received the email below from a customer who bought their very first unit at the Green Living show in 2007 where the product was officially launched.
Beth Ann Labelle wrote:
Hello,
We were the couple this year at the Green Living Show that bought 6 filtersfrom you. Last year we bought the 6 L Stefani Traditional terracotta water purifier and love it! The only regretthat we have is that we didn’t get a bigger purifier for our house! We lovethe taste (or lack of I should say) of our water and get told by people that come into our house that it taste great as well; they are surprised that it feels that cold without being refridgerated.
Without a doubt, your product was the best thing that we purchased at that showand is well worth every penny!
We’ll see you next year at the Green Living Show for more filters! 
Feel free to use this statement for your business.
I cannot think of a better way to celebrate the success of the Stefani products in Canada then share this with our readers!
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